Rutumun (Rutu) is an Amsterdam-based brand and user experience designer with a passion for crafting captivating digital and physical visual experiences. With a unique blend of contemporary design style and whimsicality, Rutu's work is driven by her firm belief in the transformative power of well-crafted design and compelling storytelling.
After earning her bachelor's degree in applied arts from the Sir JJ Institute of Applied Arts in Mumbai, Rutu transitioned from publication and advertising design to pursue her passion for creating immersive brand experiences. Her typographic work has been featured in Typism Book Six (2020), she previously led Subko Coffee's in-house design team.
Rutu is a connoisseur of dark humour, an avid fan of Wes Anderson's cinematic masterpieces, and finds solace in the psychedelic sounds of Tame Impala. She has an affinity for vibrant colours, a penchant for discussing culinary delights at any given moment, and possesses an extensive collection of Pinterest boards spanning a myriad of interests. Her love for all things 90's is only rivalled by her dream of one day owning the world's largest gumball machine. Currently, Rutu is channelling her creative energies into designing her own merch-line.
Open for collaborations and commissions, let’s chat?
rutumun.ux@gmail.com