'The Future' for Turms Intelligent Apparel
Advertising Campaign

'The Future' is a digital ad campaign created for Turms' intelligent briefs made of antimicrobial, odour free and stain-resistant fabric.
We created a whimsical image of a human-bot wearing the smart pants to represent the ad theme 'Briefs From The Future' in a fresh and exciting way.

Client:
Turms Intelligent Apparel
Role:
Art Direction and Paper Craft
Studio:
Moshimbo Design Solutions, Goa, India

Talk tech without sounding nerdy.

Turms desired to introduce a new line of briefs that were both odour and germ-free. They wanted to spread knowledge about the technology while portraying it as a lighthearted and approachable product.

So, things were kept simple. Instead of using a realistic robot head, we went for a quirky, retro hand-crafted robot head. It hints tech and future but it's majorly fun and unconventional!

Credits:
Creative Direction, Graphic Design, Paper Craft: Rutumun • Copy and Concept: Shefali, Deepak • Photography: Damian © Moshimbo Design Solutions
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