This project brings the brand - Soly Energy to life through things people actually use and see, like tees and posters that feel fun, relatable, and real.
It’s about creating simple design moments that help employees feel connected, proud, and part of something bigger.
The illustrations lean into warm, summery, cosy vibes, reflecting the essence of a solar energy brand, while staying within a monotone palette anchored by Soly Yellow. The visuals feature a house with solar panels, along with a slightly cryptic moment of a person licking a lollipop. Elements like bicycle, tulips and windmills subtly nod to the brand’s Dutch roots and its origins in the Netherlands.
As for the posters, they are country specific and aim to capture the unique essence of each location.
