French Essence: Brand and Website Refresh
Brand and Website Refresh

A fast-paced project delivering a refreshed brand identity and an user-friendly website that that resonates with contemporary consumers and provides a seamless user experience.
Live Website: https://www.frenchessence.com/

Client:
French Essence
Role:
Information Architecture, Iconography and overall Visual Design
Studio:
Shreyansh Innovations

A 4-Week Design Sprint


To expedite the launch of French Essence's e-commerce site within tight time and budget constraints, the team opted for a strategic approach. We identified a Shopify template that closely resembled the proposed design, minimising the need for extensive modifications. This allowed us to focus our resources on essential customisations, ensuring a successful and timely launch for the refreshed brand.

Customisable Banners

Customisable banners were added to allow for faster editing of promotional or festive announcements, along with an option to remove or include a 'shop now' button.

Credits:
Creative Director: Fanindra Jain • Visual Design and UX: Rutumun • Web Development: Vaibhav Paliwal © Shreyansh Innovations
VIEW OTHER PROJECTS
I wanna see the Corgi Orgy