Packaging design with a 'neo-retro' take on a project that brings excellent coffee beans from the Indian Northeast, illustrating that specialty can be developed in unusual places if you have the thirst for it; Which marks the beginning of the all-too-near future of coffee - Indian Specialty.
Project Seven Sisters attempts to highlight the Indian Northeast's unexplored specialty coffee producing potential. The design brief demanded a brand new packaging design inclusive of the original Subko coffee box. The team decided to adopt a sleeve that sits on top of the box as a solution to creating new boxes to save time and dime.
Also, check out the concept sketch for the pack of 5 coffees (tester kit), that expands the acronym NE into NORTHEAST, a personal favourite from this project.
Subko Coffee aims to use coffee as a vehicle to connect the fairly secluded region of Northeast India to the rest of the country. The design incorporates two hands stretching out, a renowned element of Michelangelo's Creation of Adam, to represent this notion and also to give a touch of pop culture to the neo-retro coffee box.
A fun nerdy detail: The letters NE are inscribed in silver on the back of the box in the northeast direction while the front has all the cardinal (East, West, North, South) and intercardinal directions.
